SMS Marketing Glossary: Common SMS Terms You Should Know

Every business has its personal lingo, from esoteric phrases to alphabet-soup acronyms. And SMS advertising is not any completely different! 

SMS advertising jargon helps us converse and talk extra effectively. However in case you’re new to the sport, these phrases can turn out to be downright complicated. 

When you’ve ever wanted an SMS glossary to assist decide the distinction between A2P, P2A and P2P, you’ve come to the proper place! Right here, we break down frequent SMS phrases that you just may come throughout whereas creating your SMS advertising campaigns. 

SMS Glossary: 24 Terms to Know

1. Cell Community Operator (MNO) 

Cell community operators (extra generally generally known as wi-fi carriers) supply mobile phone providers to shoppers. Verizon, T-Cell and AT&T are the preferred MNOs.

2. A2P

A2P stands for “” — and refers to software program or web-based platforms that allow you to ship one-way SMS textual content messages to customers.

3. Lengthy Code

This 10-digit code is . There are three primary sorts: P2P lengthy codes, A2P lengthy codes and toll-free texting. 

4. Toll-Free Texting

Toll-free texting providers let companies ship and obtain messages from an 800 quantity, with out incurring prices to recipients. It’s generally utilized in buyer assist and gross sales to offer prospects a free and handy outreach possibility. 

5. A2P Lengthy Code

This 10-digit cellphone quantity is restricted to your corporation and what recipients see when sending them one-way mass advertising messages. Clients aren’t anticipated to answer to messages from an A2P lengthy code.

6. Individual-to-Individual (P2P) Lengthy Code

P2P lengthy codes are a kind of enterprise SMS cellphone quantity. This 11-digit quantity follows the identical format as your recipients’ regional cellphone numbers. Messages switch between particular person cellular units, and recipients can incur textual content fees for receiving and responding to messages from P2P lengthy codes.

7. Shortcode

This 5 or 6-digit quantity is used to ship SMS or MMS textual content to a cellular system. Shortcodes are perfect for one-way, non-personal communication and mass texting. 

8. SMS Key phrase

In SMS advertising, key phrases are that customers textual content your corporation shortcode to decide into obtain textual content messages out of your model. 

You can create a number of key phrases that correspond with particular campaigns to trace their effectiveness.

9. Two-Issue Authentication (2FA)

2FA is a safety measure that requires customers to reply to a cue earlier than logging in. As an illustration, you’ll be able to textual content customers a code that they need to enter to confirm their identification and entry their account. 

10. A/B Testing

A/B testing is an experimental course of the place two variations of a message are randomly despatched to subscribers to find out which . You can A/B take a look at copy, calls to motion and even ship occasions to optimize SMS advertising efficiency. 

11. Conversion Fee

SMS conversion fee refers back to the share of SMS recipients who reply to the

12. Price Per Subscriber

To know the place to speculate advertising {dollars}, you might want to perceive the related prices. 

Calculate value per subscriber by dividing your whole spend to amass subscribers by the variety of subscribers a marketing campaign generated.  

13. Name to Motion (CTA)

CTA refers back to the desired motion you desire a person to take. It might be a go to to your ecommerce web site, a join on a web site, a purchase order or a reply to your textual content.

14. Click on By way of Fee (CTR) 

Whereas CTA defines the motion you need subscribers to take, CTR is the best way to measure the effectiveness of your message at doing simply that.

CTR measures the share of recipients who clicked on a hyperlink inside a message. Excessive click-through charges point out a extra compelling message.

15. Dynamic Fields

of shoppers usually tend to buy after they obtain a customized expertise. 

Dynamic fields are placeholders that allow you to into messages to personalize your message. Inserting dynamic fields is an efficient strategy to make your message pop and win your subscribers’ consideration.

16. Geofencing

Geofencing is the apply of sending related messages to SMS subscribers’ smartphones in a . 

It’s nice for native retailers who need to entice close by subscribers to return and store with a focused supply or low cost. 

17. Supply Fee

You may ship 1,000 texts — however how many individuals truly acquired your message? 

Spam filters and disconnected cellphone numbers can forestall your message from getting via. Supply fee measures the share of people that acquired your message in comparison with the variety of individuals you despatched it to and signifies the well being of your subscriber record. 

18. Subscriber Development Fee

Development fee refers back to the improve in SMS subscribers. A rising subscriber record is a transparent signal of a profitable SMS advertising marketing campaign and elevated ROI.

19. In-Sport Cell Marketing 

In-game cellular advertising is a strategy to serve up advertisements to cellular sport gamers. as full-page advertisements, video advertisements or banner pop-ups that seem between display screen hundreds.

20. Choose Out Fee (OOR) 

OOR represents the share of subscribers who decide out of receiving textual content messages from your corporation. Your opt-out share is a direct measure of the worth subscribers obtain from this system. Wholesome decide out charges hover beneath 5%.

21. (QR) Code

Constructing your SMS advertising record? Customers can scan QR code photos with their cellular system cameras, directing them to social media websites, designated webpages or your SMS affords.

22. The (TCPA)

The TCPA is a set of compliance tips that require companies to comply with sure guidelines when including prospects to a subscriber record, reminiscent of acquiring specific written consent, together with disclosures and offering a strategy to decide out.
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23. (VoIP) Texting 

VoIP is a cellphone service that permits you to make calls or ship messages from an app run on any internet-enabled system — that means you now not want a bodily cellphone or quantity.

24. Zapier 

 Zapier is a software that with triggers, making advertising efforts seamless and lightning quick.

Textedly: SMS Marketing Finished Proper

Now that you just’re a whiz at SMS advertising phrases, you’re able to get began leveraging the ability of SMS for your corporation. With’s easy-to-use platform, you’ll be able to create SMS key phrase campaigns and simply join along with your prospects on their cellular units.