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Best Nonprofit Web Development Practices to Increase Engagement on Your Website

Best Nonprofit Web Development Practices to Increase Engagment on Your Website | Online Impacts

We live in the age of technology where every part of life is under internet, science, and technology domination. In the nonprofit field, it is essential to reach out to people through every platform possible. Having a Nonprofit Web Development is a significant source of communication with people. It is a mirror that reflects your nonprofit’s motives and work, which forms a relationship of trust between the audience and your organization. So it is essential to develop this trust through the development and operation of best website practices that can outrun any other website.

Best nonprofit web development practices to have on your website:

After extensive research and analysis of different nonprofit websites, here are some essential points to consider in nonprofit website development to enhance your web ranking.

1. Visually appealing website:

Various research has proved that people are mostly attracted to visually appealing things. Consider these points while building your website. Use different colors, textures, and gradients to customize your website in such a way that it reflects your nonprofit’s intent. Usage of various icons and images related to the organization will enhance its aesthetics, thereby making it stand out from the rest. It is vital to choose the web site’s theme, which represents your niche, or else it won’t complement each other, making it a sensible website.

2. Selection of the best CMS:

A customer management system (also known as CMS) is considered an essential tool for nonprofit management. Hiring expert staff for nonprofit web development would only increase your expenses, which is the last thing you want to do. Every single penny given by the donors to your nonprofit is essential for your organization, making you want to spend maximum resources on the community you serve.
The assistance of top CMS software available in the market will help you maintain your website without extra expenditure. You don’t even need additional education related to the program’s coding, making it sufficient and straightforward to use.
It will operate your online funding and analytics related to transactions, online invitation generator for events, donor frequency and producing analytics about your website, making it the jack of all trades.

3. Simple process for donation:

The primary basis of building a nonprofit website is to increase the sources of donations required for nonprofit fundraising. There are various fundamental ways to increase your funding, but the most predominant method is through online donations through your website. Website donation is advantageous for donors because they can contribute to the noble cause from every corner of the world. Therefore, it is vital to have a prominent donation option on your website.
Moreover, it is significant to establish an easy process for donors to donate smoothly without extra effort and requirements. Only ask donors for the most crucial information and prevent lengthy procedures and filling in forms because protracted and time-consuming methods may irritate the donor and increase the chances of them abandoning your website.

4. Optimization for mobile:

According to research, more than 60% of people visit the website through mobiles and tablets, and these ratios will surely increase in the future. Usage of mobile is increasing day by day because it is portable and easy to use in any circumstances. So it is necessary to use it to our advantage.
Ensure that your nonprofit website is well-built for mobile and tablets with all the same features as the desktop version. Make sure not to use a horizontal layout and do not overcrowd your mobile website, or else it will only create confusion in operating the site.

5. Straightforward navigation:

Always equip your website with a search bar. As your website is full of information and creative articles and is updated regularly, some vital information for visitors can be lost deep in your website. The addition of a navigation tool helps visitors reach a particular topic they were looking for on the website.
Don’t exceed navigation titles of more than three words and jargon, as it will cause nothing but confusion for the searching audience. They will become frustrated and leave your website. Try to make the navigation as simple as possible for people.

6. Video illustrations:

Videos are a great way to educate the audience without letting them get stuck in challenging vocabulary. Add video infographics to your website’s main page. These videos could help visitors to better understand your nonprofit’s motive.
Celebrate your nonprofit’s achievements through videos. Upload responses and reviews of your volunteers to increase your reputation and positive impact on visitors, and don’t forget to make them shareable on other platforms. There are a million other ways to keep your audience engaged through videos.

7. Newsletters and sharing:

The easiest way of nonprofit marketing is through regular newsletters. Your audience will remain updated regarding your latest campaigns and events through newsletters in email.
Emails are a significant part of nonprofit growth strategies, so it is better to add them to maximum advantage. Add the website’s link in your emails so that people are just a click away from reaching out to your website.

8. Security:

With the help of nonprofit technology, try to increase the security of your website. Your website consists of many essential and private data related to your donors and a large amount of sensitive information corresponding to your nonprofit.
You can increase your website’s safety with the help of nonprofit tech tools that increase your website’s security from hackers and other threats; thus, retaining your privacy with the least expense.

9. Interesting content:

Besides basic info related to your nonprofit, add some interesting articles and research related to your website. It improves the audience’s attention to your site, thereby making them regular visitors. Engage people through campaigns and challenges. This is an amazing way to increase your popularity in the world. You can communicate to your audience by answering their questions, post blogs related to their favorite topics, updates about steps taken by the organization, and much more. Make sure that that you enable the sharing button so people can share your content on other nonprofit social media platforms.

10. Simplicity is the key:

Complicated things are not necessarily beautiful, and this applies to all subjects. Keep your page as simple as possible. Try to leave extra space in your website so it doesn’t look crowded. Have simple color contrasts and elegant designs that look neat to the eyes. Use simple fonts and writing styles to prevent clutter and don’t overdo stuff related to your icons and thumbnails. Always be on point rather than forming a confusing road for the audience.

11. Attachment of photos:

Photographs dare to create a powerful impact on visitors. Pictures tell the stories and have more influence than words, plus they make your website vibrant and attractive to look at. It is essential to explain the motive of your nonprofit organization through pictures. Add original images that were taken on the journey to the community service you have performed. Upload photos of your volunteers, community, and faculty to increase emotional values among your audience’s hearts so that they can appreciate and support your noble cause. Add pictorial statistics and analysis to educate your audience regarding your nonprofit’s success.

12. Tell your foundation story:

People love to listen to others’ journey to success. It gives them the motivation to pursue something that they were scared of doing. Even your nonprofit has a background story behind its establishment, so don’t be afraid to share it.
Share your nonprofit’s journey, among others, tell the story behind your nonprofit organization’s foundation. Inform your audience about your struggles in the past and how you see your nonprofit in the future. Sharing your voyage of all the years with your audience will encourage them to participate in your nonprofit’s motive by physical and financial means. It will help you grow your foundation on an international scale and form a strong bond of trust and empathy with your audience.


Building a website is not enough, but maintaining it is more important. A nonprofit website reflects the organization’s work in front of the whole world. Therefore, you need to update your nonprofit webpage regularly. Make it beautiful through simplicity, add minimal but effective features, use an effective customer management system to operate your site on a smoother scale. Apply easy steps for donation to increase nonprofit fundraising, optimization for mobile and make sure not to overstuff your mobile website display and have easy content navigation. Add other nonprofit website development practices that make your website impactful in front of others. We hope that this article was informative for you and will help you develop your nonprofit website in the future.

Our mission statement:

Online Impacts is an organization that develops websites, digital marketing, and technology solutions for nonprofits utterly free of cost. Our primary focus is to help humanity and the entire world as much as possible.