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8 Benefits of Having a WhatsApp Marketing Strategy

8 WhatsApp Marketing Strategy Benefits of Having a

8 Benefits of Having a WhatsApp Marketing Strategy Data misuse is no longer simply a concern. Customers are crying out for secure platforms. They’re tired of lazy, generic, targeted ads and bots. WhatsApp is a safe bet as it has established itself as a trusted platform that encrypts messages and doesn’t share information with third parties. Unlike other apps, it isn’t laden with ads, meaning customers look to it as a safe and private place to communicate regularly.

8 Benefits of Having a WhatsApp Marketing Strategy

1. A private and secure platform

Notably, WhatsApp Business requires a business to verify each account, so customers can be assured that they are in contact with a verified company.

2. Real-time customer service and support

It’s never been more important for businesses to make themselves available and accessible for customers to contact them in a comfortable and familiar way. WhatsApp Business messaging ticks all the boxes. It offers ubiquitous messaging that’s quick, efficient, and reliable on a platform used by many.

With WhatsApp, alerts and updates can be received in real-time. Most importantly, any urgent questions that need answering can be answered in a timely and direct fashion, with no middleman slowing down the process.

8 Benefits of Having a WhatsApp Marketing Strategy

3. A highly engaging digital channel

WhatsApp Business messaging enables businesses to collect and analyze valuable consumer research. Its features allow businesses to:

  • Ask direct questions to their customers and gauge preferences
  • Send quick surveys and polls to get a better understanding of the demand for products, items, service levels, and more
  • Respond to individual queries in a more personal way

This increases engagement by letting users know that the business they’re interacting with isn’t constrained by a single channel of communication and that the customer’s time is valued.

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4. A personal and trusted channel

Using WhatsApp allows businesses to get more personal and authentic with messaging. WhatsApp can be used to send personalized promotions, updates, and more from a profile that is branded in line with the company’s guidelines.

Customers can also see when a business’ profile has been “confirmed” – this is similar to Twitter’s verified status – essentially providing a business with credibility and the customer with a sense of security.

8 Benefits of Having a WhatsApp Marketing Strategy

5. Supports automation and FAQ

WhatsApp Business enables businesses to deliver faster customer service. When customers are opt-in, businesses can directly contact users on their phones. This is significant when considering that 56% of people would rather contact customer services via messaging rather than over the phone.

The “quick replies” function on WhatsApp Business enables businesses to store and reuse useful and frequently sent messages to speed up the customer service process.

8 Benefits of Having a WhatsApp Marketing Strategy

This is useful and convenient for so many industries and their specific customer needs when it comes to instant responses. Consider the need for reactive responses to flight times, delivery and booking confirmations, and bank transactions and how much easier it is to build a response from a template rather than from scratch every time.

Brands can also use automation by setting up “away” messages during slow periods when it’s not possible to answer. This way, customers feel informed; they know when to expect a response, and as a business, it provides the chance to keep the customer satisfied.

6. Used by different demographics

Customers are much more likely to contact and interact with brands who are using their preferred platform. Although WhatsApp is mostly used by younger age groups, the functionality of the app makes it accessible to a wide age range.

Companies are fighting for customers’ attention – and businesses who can’t keep up risk being sidelined. WhatsApp gives customers an instant and interactive platform to actively engage with businesses in real-time.

8 Benefits of Having a WhatsApp Marketing Strategy

Generation Z was brought up relying on technology, and as customers, they expect personalized communication from brands, especially online and via mobile. When used well, WhatsApp enables companies to execute this kind of service perfectly. As a result, customer voices are easily heard.

8 Benefits of Having a WhatsApp Marketing Strategy

7. Unlocks valuable customer insight

With the messaging statistics feature on WhatsApp Business, it’s possible to gain valuable insights and measure success levels in new ways. Businesses can monitor the hours customers are most frequently active online and increase or decrease resources accordingly.

Companies can also measure “messages seen” and status delivery, in order to implement and optimize for future conversations.

8 Benefits of Having a WhatsApp Marketing Strategy

Features like “labels” allow a business to distinguish and categorize contacts and various chat conversations in one place. Broadcast messages can then be sent to anyone tagged with that label. Overall, this can improve deliverability, reliability, and even help expand reach.

8. Provides creative engagement approaches

Tools can be used to organize, automate, and respond faster to messages or queries. An ideal way to capture customer attention is through different types of media. When sending messages, there are a wealth of options that enable businesses to send original and varying types of content via messaging, from videos and photos to PDFs, gifs, and voice recordings.

Already popular for personal use, WhatsApp changed the game with the launch of Whatsapp Business – giving marketers the opportunity to connect to a generation of instant messengers. Here’s what you need to know to prime your WhatsApp marketing strategy for success.

8 Benefits of Having a WhatsApp Marketing Strategy

Why WhatsApp?

Thanks to its rich media sharing options and wide global adoption, WhatsApp is so much more than a messaging app. Users recognize its validity as a trusted news source, while Facebook continues to acknowledge it as a lucrative marketing tool.

Key benefits of adding WhatsApp to your marketing strategy

8 Benefits of Having a WhatsApp Marketing Strategy

8 Benefits of Having a WhatsApp Marketing Strategy

1. A private and secure platform

Data misuse is no longer simply a concern. Customers are crying out for secure platforms.

They’re tired of lazy, generic, targeted ads and bots. WhatsApp is a safe bet as it has established itself as a trusted platform that encrypts messages and doesn’t share information with third parties. Unlike other apps, it isn’t laden with ads, meaning customers look to it as a safe and private place to communicate regularly.

Notably, WhatsApp Business requires a business to verify each account, so customers can be assured that they are in contact with a verified company.

2. Real-time customer service and support

8 Benefits of Having a WhatsApp Marketing Strategy

It’s never been more important for businesses to make themselves available and accessible for customers to contact them in a comfortable and familiar way. WhatsApp Business messaging ticks all the boxes. It offers ubiquitous messaging that’s quick, efficient, and reliable on a platform used by many.

With WhatsApp, alerts and updates can be received in real-time. Most importantly, any urgent questions that need answering can be answered in a timely and direct fashion, with no middleman slowing down the process.

3. A highly engaging digital channel

WhatsApp Business messaging enables businesses to collect and analyze valuable consumer research. Its features allow businesses to:

8 Benefits of Having a WhatsApp Marketing Strategy

  • Ask direct questions to their customers and gauge preferences
  • Send quick surveys and polls to get a better understanding of the demand for products, items, service levels, and more
  • Respond to individual queries in a more personal way

This increases engagement by letting users know that the business they’re interacting with isn’t constrained by a single channel of communication and that the customer’s time is valued.

4. A personal and trusted channel

Using WhatsApp allows businesses to get more personal and authentic with messaging. WhatsApp can be used to send personalized promotions, updates, and more from a profile that is branded in line with the company’s guidelines.

Customers can also see when a business’ profile has been “confirmed” – this is similar to Twitter’s verified status – essentially providing a business with credibility and the customer with a sense of security.

5. Supports automation and FAQ

WhatsApp Business enables businesses to deliver faster customer service. When customers are opt-in, businesses can directly contact users on their phones. This is significant when considering that 56% of people would rather contact customer services via messaging rather than over the phone.

The “quick replies” function on WhatsApp Business enables businesses to store and reuse useful and frequently sent messages to speed up the customer service process.

8 Benefits of Having a WhatsApp Marketing Strategy

This is useful and convenient for so many industries and their specific customer needs when it comes to instant responses. Consider the need for reactive responses to flight times, delivery and booking confirmations, and bank transactions and how much easier it is to build a response from a template rather than from scratch every time.

Brands can also use automation by setting up “away” messages during slow periods when it’s not possible to answer. This way, customers feel informed; they know when to expect a response, and as a business, it provides the chance to keep the customer satisfied.

6. Used by different demographics

Customers are much more likely to contact and interact with brands who are using their preferred platform. Although WhatsApp is mostly used by younger age groups, the functionality of the app makes it accessible to a wide age range.

Companies are fighting for customers’ attention – and businesses who can’t keep up risk being sidelined. WhatsApp gives customers an instant and interactive platform to actively engage with businesses in real-time.

Generation Z was brought up relying on technology, and as customers, they expect personalized communication from brands, especially online and via mobile. When used well, WhatsApp enables companies to execute this kind of service perfectly. As a result, customer voices are easily heard.

8 Benefits of Having a WhatsApp Marketing Strategy

8 Benefits of Having a WhatsApp Marketing Strategy

7. Unlocks valuable customer insight

With the messaging statistics feature on WhatsApp Business, it’s possible to gain valuable insights and measure success levels in new ways. Businesses can monitor the hours customers are most frequently active online and increase or decrease resources accordingly.

Companies can also measure “messages seen” and status delivery, in order to implement and optimize for future conversations.

Features like “labels” allow a business to distinguish and categorize contacts and various chat conversations in one place. Broadcast messages can then be sent to anyone tagged with that label. Overall, this can improve deliverability, reliability, and even help expand reach.

8 Benefits of Having a WhatsApp Marketing Strategy

8. Provides creative engagement approaches

Tools can be used to organize, automate, and respond faster to messages or queries. An ideal way to capture customer attention is through different types of media. When sending messages, there are a wealth of options that enable businesses to send original and varying types of content via messaging, from videos and photos to PDFs, gifs, and voice recordings.

A prime example is the function of QR codes. By adding one to printed promo materials, customers can easily scan them to be directed to an immediate instant message exchange with a business via the WhatsApp platform.

Kick-start your WhatsApp marketing strategy

8 Benefits of Having a WhatsApp Marketing Strategy

WhatsApp Business messaging is a powerful and wide-reaching communication platform that can help you create meaningful connections with your customers. That’s why a WhatsApp marketing strategy is a key part of your marketing arsenal, supporting your customer experience goals and helping to add value at critical moments in the customer journey.

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9 reasons why you should consider WhatsApp Marketing Strategy.

You should implement a WhatsApp Marketing Strategy as a part of your marketing portfolio for the following reasons:

8 Benefits of Having a WhatsApp Marketing Strategy

1.  Widely-used messaging platform

According to the WhatsApp blog, the platform connects over two billion users around the world, making it the foremost popular messaging app today.

2. People prefer using chat over phone calls

Reaching  your audience on their preferred channel is significant in any marketing strategy.  “more people use their smartphone for texting than they do for phone calls”

3. Your audience is already on WhatsApp

According to Experian Marketing Services: WhatsApp features a median age of 36, i.e 71% of users are within the age group of 18-44. As the app features a global user base, it’s a go-to platform for diverse audience segments, if you’re advertising internationally.

4. WhatsApp offers high user engagement

The HootSuite blog notes incredible engagement rates of messaging apps with 98% of mobile messages being opened with 90% being seen within three seconds of receipt.

5. Permission-based marketing at its best on WhatsApp

8 Benefits of Having a WhatsApp Marketing Strategy

Contrary to the belief that WhatsApp marketing isn’t viable because it might be intrusive, the platform offers permission-based marketing. you cannot simply look for or buy contacts. You either request them to share their number or to message you initially (or they might mark you as spam). In both cases, you respect the users’ right to reject or receive your marketing message. And you finish up with a highly segmented audience base that’s curious about your marketing message.

6. Personalize conversations on WhatsApp

One-to-one interactions help your business cater to your customers’ unique interests and requirements. This makes your message more relevant and authentic.

7. Diverse feature set for various marketing needs

8 Benefits of Having a WhatsApp Marketing Strategy

8 Benefits of Having a WhatsApp Marketing Strategy

Apart from personalized messaging, WhatsApp offers an array of features for marketers to leverage.

Groups compile like-minded people to share views and opinions. With a maximum size of 256, you’ll compile your most valued customers to share product previews, early deals, etc. Keep the group subject relevant for users to be ready to find it. Status is often utilized in a spread of the way. Create short videos for product demos and share customer experiences. you’ll display images about product information or use your status to humor your customers or share updates in real-time. Sharing links to your products or services, PDFs or docs as case studies, video product demonstrations, audio files informing customers or how to’s can help inform and have interaction with audiences. you’ll also share your location for patrons to succeed in reaching yoy easily, and share contacts for customer service and updates.

8. WhatsApp Business API for various organizational needs

WhatsApp offers Business applications for SMBs to make business profiles, share websites, open hours, contact information, and automate welcome and away messages for free of charge. You’ll also integrate third-party chatbots for a fee.

9. Customer service for improved customer experience

Including customer service in your WhatsApp marketing strategy can help create exceptional customer experiences. you’ll use chat to resolve customer queries, updates about product and delivery tracking, reach bent customers through voice calls, and integrate chatbots for a seamless shopping experience. Being a quick communication medium, you’ll be accessible to your customers anytime, anywhere.

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