5 Expensive Email Marketing Mistakes You Must Avoid

Email marketing is one of the most exceptional ways of driving traffic and boosting sales. For every $1 spent on email campaigns, you can expect an average return of $42. However, poorly designed emails damage the brand reputations and send pitches straight to the spam folder.

Newbies and sometimes seasoned marketers commit common faux pas while deploying emails. For those of you who are grappling with email strategy, this article can be of great help to your business.

We have highlighted five common pitfalls one needs to avoid to turn email marketing into a gold mine.

1. Not Segmenting the Subscribers

Don’t make the blunder of sending mass emails, unless of course, it’s a routine update appropriate for all users. Building a massive email list or constantly spending on email appending is not enough; you have to segment the data on parameters like geographic location, gender, past purchases, income, and so on.

When you segment your email marketing database, it will increase your marketing revenues and also a large number of your email marketing metrics, according to the eMarketer research report.

Newbies and sometimes seasoned marketers commit common faux pas while deploying emails. For those of you who are grappling with email strategy, this article can be of great help to your business.

We have highlighted five common pitfalls one needs to avoid to turn email marketing into a gold mine.

Is the size of your subscriber list increasing? That’s a piece of great news. But do you welcome them as soon as they sign up for your newsletter or weekly magazine? If not, then you’re making a big mistake.

Doesn’t this make sense? Think about it if you have planned not to contact the new subscribers until you send your next newsletter or gift coupon.

Merely sending a “hello” or “just checking in” message to your potential customers doesn’t add any value to their life. Your emails need to include a clear CTA that drives your goal home.

On the flip side, instead of neglecting to include a CTA altogether, some marketers go overboard and have four to five links in the same message. Adding all of them to one message will make your readers overwhelmed, which ends hurting your conversion rate.

A case study by Ellie Mirman, the VP of Marketing at Toast, proved that using a single call to action increased clicks by 371% and sales by 1617%.